Kulturelle Befangenheit Und Anpassung: Deutsche Auslandsentsandte in Arabisch-Islamischen Landern
Elias Jammal
Kulturelle Befangenheit Und Anpassung: Deutsche Auslandsentsandte in Arabisch-Islamischen Landern
Elias Jammal
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Die Arbeit zeigt auf, dass die meisten Auslandsentsandten deutscher Unternehmen die kulturelle Homogenitat des Gastlands uberbetonen, kulturell befangen sind, sich einseitig anpassen und damit das Aushandeln von Praktiken und Regeln fur die Zusammenarbeit mit Einheimischen vermeiden.
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