Marketing Information Systems and Price Change Decision Making
Eshetie Berhan,Ingenbleek Paul,Hofstede Gert Jan
Marketing Information Systems and Price Change Decision Making
Eshetie Berhan,Ingenbleek Paul,Hofstede Gert Jan
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Marketing is the corner stone of the entrepreneurial society and information systems become the brain of marketing functions. Due to this reason, it is almost impossible to think about marketing without information system. Therefore, the author is interested about the role of Marketing Information Systems (MKIS) in the marketing practices of Ethiopian industries; particularly, on price change decision making processes. This is due to the fact that, price is the most manipulated variable among the marketing mix elements in the Ethiopian Industries.
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