Personality for Buyer and Seller Agents in Electronic Marketplace

Adel Jahanbani

Personality for Buyer and Seller Agents in Electronic Marketplace
Format
Paperback
Publisher
LAP Lambert Academic Publishing
Country
Germany
Published
20 May 2012
Pages
68
ISBN
9783659133633

Personality for Buyer and Seller Agents in Electronic Marketplace

Adel Jahanbani

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In this book, we propose a marketplace model which is based on personality, reputation and reinforcement learning algorithms for buying and selling agents. We use two personality traits for seller agents: stingy and conscientiousness. In this marketplace, sellers with low score of stingy earn more benefits in comparison with high stingy sellers. Also, conscientious seller agents gain more reputation relative to conscienceless seller agents. In addition, we use three personality traits for buyer agents: stingy, openness and agreeableness

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