Whose Space is it Anyway?

Whose Space is it Anyway?
Format
Paperback
Publisher
Peter Lang AG, Internationaler Verlag der Wissenschaften
Country
CH
Published
31 January 2024
Pages
304
ISBN
9782875745422

Whose Space is it Anyway?

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This volume examines the potentially deleterious impact of place branding on the social fabric, ecosystems and local economies of the places concerned. As the different essays show, place branding is a fundamentally political practice, often driven by hidden agendas that marginalize certain groups within society. Contributors explore place branding from a wide variety of angles, including: the role played by the visual arts in city branding; the applied arts, and speci cally the fashion industry's potential for shaping perceptions of a particular place; the different ways in which sport has been exploited by the political elites; the role of design in place branding, including the architectural design of sports stadia; and the potentially insidious economic and societal consequences of excessive consumption of branded places.

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