The world is forever changing. How can businesses keep up and thrive?

PR.

Public relations is a crucial part of success for every person, brand, and business today-and using it effectively is key. In this updated and revised edition of For Immediate Release, Ronn Torossian, founder and CEO of 5W Public Relations, provides a candid insider’s take on how businesses and individuals can use a strategic mix of psychology, research, data, aesthetics, and digital and intuitive common sense to work with-and sometimes defend against-the media to create winning narratives and achieve positive public recognition and interest. Torossian explains how and why authentic PR and marketing is vital in a competitive and highly fractured marketplace, along with the astonishing results PR can accomplish when done right.

In today’s environment, filled with nonstop news cycles and where reporters, bloggers, citizen journalists, and others create news, shape opinions, and drive trends more quickly than ever, For Immediate Release makes a compelling case for PR’s value to Fortune 500 companies, executives, entrepreneurs, entertainers, politicians, and individuals.

We all have something to gain-and lose-when perception equals reality.

Torossian shows how to win positive media, become a thought leader, and:

Frame debates and control conversations Capitalize on your strengths to make compelling arguments Build on great press and cultivate meaningful media relations Prevent or transform crisis situations Leverage the latest PR and marketing tactics to drive revenue Use PR and content to manage digital media and search engine results

Insights from the nitty gritty world of PR include examples from the PR industry’s most creative and innovative CEO, For Immediate Release provides targeted, tangible, and useable information every business and brand needs to succeed. See the positive difference effective PR makes through compelling case studies including a variety of iconic brands like Louis Vuitton, CareerBuilder, Netflix, Boeing, and Chipotle, and exciting contemporary businesses like Two Roots Brewing, LOGIC, Ruby Love, and Mirror.

is an indispensable guide to help any size organization thrive in today’s hypercompetitive marketplace.