Content is Currency: Developing Powerful Content for Web and Mobile

Jon Wuebben

Content is Currency: Developing Powerful Content for Web and Mobile
Format
Paperback
Publisher
John Murray Press
Country
United Kingdom
Published
12 February 2012
Pages
296
ISBN
9781857885736

Content is Currency: Developing Powerful Content for Web and Mobile

Jon Wuebben

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed.

In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.

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