Inspired by the boy who captured the hearts of millions in the depths of lockdown

Nothing warms us up quite like a hug, but what can we do when we can’t be together?

This is the story of a new hug’s adventure and the boy who shared it with the world.

Adam King stole the hearts of the nation when he introduced us to his Virtual Hug, a heart-shaped sign he carried during the COVID-19 pandemic to help him stay connected to his teacher while he was learning from home. He also took it to his regular hospital appointments to show his doctors, nurses, and care staff that he was still giving them a hug, just in a different way.

This picture book, inspired by true events, tells the story of one little boy with a big idea that came straight from the heart. The virtual hug makes its way onto mugs, postage stamps and even all the way to outer space, spreading warmth and connection to people all over the world.