Tourism Development Handbook: A Practical Approach to Planning and Marketing
Kerry Godfrey (University of the Highlands and Islands),Jackie Clarke (Oxford Brookes University)
Tourism Development Handbook: A Practical Approach to Planning and Marketing
Kerry Godfrey (University of the Highlands and Islands),Jackie Clarke (Oxford Brookes University)
The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.
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