One of the most fascinating narratives in football from the last 15 years has been the meteoric rise of the Red Bull stable of clubs. While the company known for its energy drinks was well established in extreme sports, it was not until its move into Austrian football and the birth of Red Bull Salzburg that it established a presence in the footballing world. Further investment saw Red Bull sides emerge in Germany, America and Brazil as the brand made rapid inroads into football. But Red Bull’s impact on the game runs far deeper than its marketing focus, spilling over into the game model of its clubs. Led by the everinnovative Ralf Ragnick, we saw the creation and evolution of what is now known as ‘the Red Bull Way’ as coaches and players are taught to play in a very specific style. This book explores the evolution of the game model from its inception under Ragnick to what we see today. Football analyst Lee Scott lifts the lid on the Red Bull system, breaking down its concepts and tactics to reveal how they work on the pitch.