Making You Believe Since 1918. Since the release of the first Believe It or Not cartoon in 1918, Ripley’s is the company that made the unbelievable believable, and are now celebrating 100 years of everything odd, unusual and just plain weird. Reminisce on the days of Robert Ripley’s travels and broadcasts, the creation of the first Odditorium and the expansion into a world-class attractions company, a proud publishing history, including daily cartoons, vast archives and collections, and more. Filled with remarkable photography, never-before-seen images, behind-the-scenes stories and awe-inspiring fold outs and attachments, this book is a spectacular artifact of an American icon that people will want to make a part of their own collection and enjoy again and again.