Satisfaction: How Every Great Company Listens to the Voice of the Customer
Chris Denove,James D Power
Satisfaction: How Every Great Company Listens to the Voice of the Customer
Chris Denove,James D Power
For nearly 40 years, JD Power and Associates has been synonymous with measuring customer satisfaction and helping businesses understand what customers really want. Now two of the company’s senior executives unlock the vault on decades of closely guarded research data - and insights previously available only to the firm’s clients. Satisfaction offers advice for companies large and small, for product manufacturers, service providers and retailers alike.
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