Mercadotecnia Y Competitividad: Resumen De Proyectos De Investigacion
Dra Nora Hilda Gonzalez Duran,Juan Carlos Guzman Garcia,Juan Antonio Olguin Murrieta
Mercadotecnia Y Competitividad: Resumen De Proyectos De Investigacion
Dra Nora Hilda Gonzalez Duran,Juan Carlos Guzman Garcia,Juan Antonio Olguin Murrieta
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El diagnostico de las microempresas es una actividad que contribuye a mejorar su competitividad. El desarrollo de una herramienta especializada para el diagnostico de microempresas dedicadas al giro comercial sirve para potencializar los servicios de consultoria y facilitar la interaccion con organizaciones que desean aumentar su competitividad. El desarrollo de esta herramienta representa una nueva oportunidad para que el empresario pueda conocer de manera rapida y eficiente el estado de operacion de su empresa.
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