International Cases in Tourism Management

Susan Horner,John Swarbrooke

International Cases in Tourism Management
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Published
1 August 2016
Pages
410
ISBN
9781138144491

International Cases in Tourism Management

Susan Horner,John Swarbrooke

International Cases in Tourism Management includes:

* Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism

The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

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