Good Fail is part business story, part guilty pleasure, highlighting one man’s very public missteps and the painful lessons learned as a result. Written in a conversational style designed to engage fellow entrepreneurs, the book answers questions many computer industry veterans have been asking for more than a decade about what went wrong at Microworkz, Richard Keith Latman’s maiden company. It also chronicles Latman’s long journey back and offers pointed advice about effective business development, negotiating, human resource management and leadership, which he has successful applied at his latest ventures, iMagicLab and Latman Interactive.