Absolute Essentials of Advertising

Sarah Turnbull

Absolute Essentials of Advertising
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Published
19 April 2022
Pages
88
ISBN
9781032007663

Absolute Essentials of Advertising

Sarah Turnbull

* Concise overview of the essentials of Advertising, suitable for all students studying Advertising, whether Undergraduate, Postgraduate, MBA or Professional.
* Accessible writing style from an experienced lecturer and well-renowned textbook author.
* Pedagogical features to aid learning include objectives at the start of each chapter, further reading suggestions and practical examples.

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