Drink beer every night. Lift heavy weights and get swoll. Eat burgers. Black out.

An entire generation of smart, promising young men has been swept up into the mainstream current, shortchanging themselves – and society – of their full potential.

It’s finally time to get out of the haze, reclaiming our health, minds, bodies, and youth. And the visionary who’s going to lead the charge is Jon Pearlman, a normal guy and college athlete on the Harvard tennis team just a few years ago. Jon was living life like the rest until he realized where he was going to end up: as an out-of-shape, thirty-year-old has-been in middle management, two STDs, lower back pain, sucking down Viagra, trying to cover up a fading Sigma tattoo. He’s ready to share his revolutionary approach to life to save his peers from a similar fate, and help them change course.

Under Jon’s tutelage, young men everywhere can recognize the dangers ahead and seize control of their lives. Take a step back and see the big picture. Jon’s here to help.