In 1951, an elegant man appeared in a New Yorker magazine advertisement dressed in a Hathaway shirt and wearing an eyepatch, with the slogan The man in the Hathaway shirt. Rarely has a symbol become so identified with a product. This history of the Hathaway shirt begins in 1837 but concentrates on the last half of the 20th century. With 450 color photos and detailed text, the book is a nearly complete chronology of men’s shirt fashions.