Advertising. Is it really ‘the greatest art form of the twentieth century’(Marshall McLuhan)? Whatever your views, it is undeniably one of the mostpopular career choices going-and one of the most difficult to get into. Ifyou want to be creative and make money, or simply fancy trying your handat a job in one of the most powerful industries around, then thisindispensable guide is all you’ll need to get a foot in the door and keep astep ahead of the competition. It’s a careers guide with a difference, usingthe experience and wisdom of some of the industry’s top people. You’ll findessential advice on how to get started and how to get ahead, as well asthe insider’s view of the genuine pros and cons of each job, from copywriterto account handler. Your new career starts here.