The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media
The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media
The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
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