The Blackwell Encyclopedic Dictionary of Marketing

The Blackwell Encyclopedic Dictionary of Marketing
Format
Paperback
Publisher
John Wiley and Sons Ltd
Country
United Kingdom
Published
4 May 1999
Pages
288
ISBN
9780631214854

The Blackwell Encyclopedic Dictionary of Marketing

The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.

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