The name 'Heavy Chef' comes from the saying: never trust a skinny chef. Heavy Chef is an organisation dedicated to creating learning experiences for entrepreneurs. Brought to you by Heavy Chef and xneelo, the Heavy Chef Guide to e-commerce is a recipe book outlining all the ingredients you need to get your business from idea to thriving website. The xneelo team have laid out a roadmap for e-commerce success, from original idea to branding, content and social media, as well as all the nitty gritty e-commerce details. Packed with loads of insights from other Heavy Chefs, this is an accessible and brutally authentic guide to e-commerce. www.heavychef.com