As a poet, Tatarsky is a failure. As a copywriter for one of Moscow’s biggest advertising firms he makes $2,000 in ten minutes - and that’s before the cocaine kicks in. But as Tatarsky speeds through a surreal world of PR mercenaries, German cars, back-door deals, Zen Buddhism, magic mushrooms and digitally rendered government officials, he begins to suspect the disturbing truth behind it all - as suggested to him by the disembodied voice of Che Guevara.