The second edition of this best selling Manual has been thoroughly revised and updated under the direction of the new editorial team of John Williams and Alison Moores. Topics covered include wound healing, decision-making in...

Practice face to face personal contact direct marketing with this comprehensive guide, covering selling promotions, exhibitions and road shows, merchandizing, auditing, sampling and demonstration and mystery shopping.

Entrepreneurship is the engine that drives any successful industry or economy, including hospitality, tourism and leisure sector. This book aims to develop a greater understanding of the process and context for entrepreneurship,...

This book provides a comprehensive assessment of the value of the university armed service units - the University Officer Training Corps, University Royal Naval Units and University Air Squadrons.