Coca-Cola, Disney, Nike, Hewlett Packard - these companies all have it: a positive corporate culture that powerfully affects their bottom line. Yet despite its ability to make or break a business, corporate culture remains the most underutilised resource in business today.

Based on 15 years of research, this book explains clearly what corporate culture is, how it can be assessed in a company, and what can be done to create a positive culture. The authors, who are internationally renowned experts on the subject, offer substantive analysis, vivid examples, and pragmatic solutions to managers and executives who wish to explore the company’s ‘character’ and turn that into the foundation for long-term, sustainable success.

‘For executives who know that success derives as much from a company’s soul as from its products’ -Gary Hamel, management guru

‘If you want to grasp what it takes, personally and ethically, to change culture, read this book’ - Stephen Covey