Marketing the City: The role of flagship developments in urban regeneration

H. Smyth

Marketing the City: The role of flagship developments in urban regeneration
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Published
2 December 1993
Pages
312
ISBN
9780419186106

Marketing the City: The role of flagship developments in urban regeneration

H. Smyth

Flagship developments (high-profile, self contained developments) have played a very significant role in recent urban regeneration policy. They have allowed local authorities to become involved in economic development and have acted as magnets to attract private investment in an area. This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of ‘marketing the city’ and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban ‘product’ and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.

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