This is a unique and comprehensive overview of advertising design strategies that will help anyone understand and utilise the persuasive techniques of visual messaging. Advertising Design and Typography contains a thorough discussion of all the major design principles, and on how print design differs from those used in television, online, and in interactive media. Also included is an extensive section on typography, which looks at different type as perceived by readers, and typographic history, principles, and practice. This volume also features hundreds of examples of outstanding advertising design from around the world.