New Adult Fiction

Jodi McAlister (Deakin University, Victoria)

New Adult Fiction
Format
Paperback
Publisher
Cambridge University Press
Country
United Kingdom
Published
18 November 2021
Pages
75
ISBN
9781108827881

New Adult Fiction

Jodi McAlister (Deakin University, Victoria)

The term ‘new adult’ was coined in 2009 by St Martin’s Press, when they sought submissions for a contest for ‘fiction similar to YA that can be published and marketed as adult - a sort of 'older YA’ or ‘new adult’.‘ However, the literary category that later emerged bore less resemblance to young adult fiction and instead became a sub-genre of another major popular genre: romance. This Element uses new adult fiction as a case study to explore how genres develop in the twenty-first-century literary marketplace. It traces new adult’s evolution through three key stages in order to demonstrate the fluidity that characterises contemporary genres. It argues for greater consideration of paratextual factors in studies of genre. Using a genre worlds approach, it contends that in order to productively examine genre, we must consider industrial and social factors as well as texts.

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