Using Scenarios: Scenario Planning for Improving Organizations

Thomas J. Chermack

Using Scenarios: Scenario Planning for Improving Organizations
Format
Paperback
Publisher
Berrett-Koehler Publishers
Country
United States
Published
22 February 2022
Pages
216
ISBN
9781523092888

Using Scenarios: Scenario Planning for Improving Organizations

Thomas J. Chermack

This book is the first to offer detailed guidance on how scenarios can be used to help organizations make their toughest decisions in a world of ever-escalating crisis and opportunity.

To reap the full benefits of scenarios, you have to be able to apply them in the real world. This groundbreaking book goes beyond the theoretical to clearly explain different ways scenarios can be used in business decision-making-from strategic planning and financial modeling to crisis response. Connecting scenarios to strategy and action can have many benefits, including the abilities to react quickly, anticipate major changes in the environment, and identify major opportunities. Thomas Chermack, a top expert on scenario planning, offers seven specific ways organizations can use scenarios, and provides a wide variety of examples, along with proven processes, exercises, and workshops that have been used successfully in organizations across industries and countries for more than fifteen years.

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