How would our lives change if we set our goals based on what would actually fulfil us, instead of what feels easy or achievable?

Lillian Ahenkan’s hypothesis: anyone can create a unique formula for their own personal success. The one-size-fits-all approach to ‘your best life’ is outdated - you can do better.

You don’t have to be exceptional (or even the exception) to be successful. You just need to learn the algorithm.

Through her own success experiment, Lillian transformed herself from a two-time uni drop-out stuck in a career that paid in burnout, into highly sought-after media personality FlexMami. And here she shows that her experience hasn’t been a fluke.

Instead of focusing on what you can’t change, spend your time hacking what you can - yourself. This formula combines what you know about yourself with what you know about society. The result? Getting what you really want.

A joyful, confident, razor-sharp and exquisitely modern plan to creating success in a way that is meaningful to you. Zoe Foster Blake

‘A desperately needed, delightfully digestible handbook on living a successful and fulfilling life. In her deeply thought-provoking but approachable signature style, Flex opens up a refreshing and relatable conversation on self-betterment that’ll have you in tears and in stitches all at once. A game-changing contribution to the traditional and sometimes clinical self-help landscape that you won’t be able to put down.’ Sarah Davidson, author of Seize the Yay

‘This book is a clever, empowering and no-bullshit guide to embodying your most authentic and successful self. Flex’s grit, wit and honesty offer a cheeky and refreshing perspective on self-development, personal growth and goal setting.’ Mary Hoang, author of Darkness is Golden

‘This fast-paced how-to packs a millennial sized punch and will make you think differently about the way you live and work’ Emma Isaacs, Founder and Global CEO, Business Chicks and author of Winging It