How to Speak Machine: Laws of Design for a Digital Age

John Maeda

How to Speak Machine: Laws of Design for a Digital Age
Format
Paperback
Publisher
Penguin Books Ltd
Country
United Kingdom
Published
1 October 2019
Pages
240
ISBN
9780241976630

How to Speak Machine: Laws of Design for a Digital Age

John Maeda

Machines are already more powerful than we can comprehend, and getting more powerful at an exponential pace. Once set in motion, algorithms never tire. And when a program’s size, speed and endlessness combine with its ability to learn and transform itself, the outcome can be unpredictable and dangerous. Take the seemingly instant transformation of Microsoft’s chatbot into a hate-spewing racist, or how crime-predicting algorithms reinforce racial bias.     

How To Speak Machine provides a coherent framework for today’s product designers, business leaders and policymakers to grasp this brave new world. Drawing on his wide-ranging experience from engineering to computer science to design, Maeda shows how businesses and individuals can identify opportunities afforded by technology to make world-changing and inclusive products while avoiding the pitfalls inherent to the medium.

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