The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth
Eric Ries
The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth
Eric Ries
The long-awaited follow-up to bestselling business bible The Lean Startup - taking the startup revolution to all organisations.
The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.
In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes.
Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges.
Today every company needs to get faster and smarter. Read The Startup Way and discover how to embrace change, survive and thrive.
This item is not currently in-stock. It can be ordered online and is expected to ship in 3-5 days
Our stock data is updated periodically, and availability may change throughout the day for in-demand items. Please call the relevant shop for the most current stock information. Prices are subject to change without notice.
Sign in or become a Readings Member to add this title to a wishlist.