Everything leaders do and say communicates something, whether they want it to or not: How they spend their time, what they focus on, whom they interact with, the employees they recognize, and beyond.

It was this realization that inspired David Grossman’s first book, You Can’t NOT Communicate: Proven Communication Solutions That Power the Fortune 100.Through this engaging read, award-winning leadership and communication expert Grossman shows leaders how not communicating is not an option. He helps leaders see that the most effective leaders recognize that their success hinges on being leadercommunicators.

Grossman also explores the business of communicating and offers an in-depth guide to strategic planning for CEOs. The book is full of road tested communication strategiesthe same strategies that have helped leaders at some of the world’s best known companies find their communication style and transform their organizations.