Multichannel-Marketing-Handbuch
Multichannel-Marketing-Handbuch
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Multichannel steht fur die Integration unterschiedlicher Medien wie Print, TV, Online, PDA, WAP, SMS u.a. Genutzt werden Multichannel-Strategien von Medienunternehmen, Verlagen, Handels- und Reiseunternehmen, also quer uber alle Branchen hinweg. Das Buch stellt bereits realisierte Multichannel-Projekte vor und gibt Einblick in die Praxis von Unternehmen, die Multichannel-Strategien umsetzen wollen. Spezialisten fuhrender Unternehmen vermitteln die unterschiedlichen Aspekte (Strategie, Projekte, Technik, Content etc.) klar gegliedert und praxisgerecht.
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