For readers of Made to Stick and Blue Ocean Strategy, two leading consultants from The Boston Consulting Group present a new model of practical creativity that challenges readers to think about their customers, their goals and their businesses in exhilarating new ways. What sets this book apart from all other business books is the framework the experts at BCG provide to create, think in, and continuously update new boxes, rather than thinking outside the box.

In a constantly evolving business landscape, companies must employ creative and adaptable solutions to remain competitive and successful. It is no longer enough to think outside the box . To be truly innovative, corporations must be able to tap into their vast personal reserves of creativity to develop strategies and models that will work in a variety of new environments–and then implement them. Brabandere and Iny use their years of experience with one of the leading consulting firms in the world, BCG, to give readers concrete and actionable tools for producing valuable results through practical creativity. Both intellectually sophisticated and relentlessly engaging, Thinking In New Boxes allows CEOs, managers, entrepreneurs, and small business owners to create new models that are not only original, but also timely, implementable, and within reach.