In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H.

Pink offers a fresh look at the art and science of persuasion.
Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students on

the value of an education. Entrepreneurs persuade funders, writers convince readers, coaches

cajole players. Parents convince their kids to clean. Spouses convince their partners to control

the kids. And in astonishing numbers and with ferocious energy, we go online to sell

ourselves -

on Facebook pages, Twitter accounts, and Match.com profiles.
Whether we’re entrepreneurs, employees, parents or partners, we spend our days trying to

move others. We’re all in sales now.