The Lean Startup: How Constant Innovation Creates Radically Successful Businesses

Eric Ries

The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
Format
Paperback
Publisher
Penguin Books Ltd
Country
United Kingdom
Published
9 December 2011
Pages
336
ISBN
9780670921607

The Lean Startup: How Constant Innovation Creates Radically Successful Businesses

Eric Ries

The ultimate recipe for business success- never stop innovating

THE INTERNATIONAL BESTSELLING SENSATION

Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that’s being adopted around the world. It is changing the way companies are built and new products are launched.

The Lean Startup is about learning what your customers really want. It’s about testing your vision continuously, adapting and adjusting before it’s too late.

Now is the time to think Lean.

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