As Enterprise Editor for The Sunday Times, Rachel Bridge has interviewed hundreds of successful entrepreneurs and in this book she weaves practical advice with real life stories of those who got it right, and those who got it wrong. Interwoven with the practical advice will be the author’s personal experiences and thoughts about successful entrepreneurs today, including Simon Cowell and Philip Green. What are they really like in person? Do they have any common characteristics? Would you actually want to be stuck in a lift with one? From getting drunk with Peter Jones to trying to get a word in edgeways with Marco Pierre White, Rachel Bridge has the inside scoop on what really makes today’s successful entrepreneurs tick and how you can learn from them.