The 7 principles of success that Carmine Gallo reveals in The Innovation Secrets of Steve Jobs were the subject of a segment on the ABC News program 20/20 with Chris Cuomo and Deborah Roberts. Since then brands such as Disney, Tesla, BMW, AT&T, Microsoft and many others have adopted the principles which made Apple and its products iconic in the hearts and minds of consumers.

For Steve Jobs, Apple’s slogan ‘Think Different’ was more than a marketing tool. It was a way of life - a powerful, positive, game-changing approach to innovation that you can use to unlock your creative potential, turn your passions and ideas into revolutionary products and captivate your customers by doing what you love. These innovation secrets, like Steve Jobs himself, will continue to inspire, challenge, and motivate us all for generations to come.

This is a refreshed cover edition.