Designing the Future: How Ford, Toyota, and other World-Class Organizations Use Lean Product Development to Drive Innovation and Transform Their Business

Designing the Future explores how world-class companies have turned a deep understanding of customers into winning products and processes. Focusing on Ford’s epic transformation, Toyota’s continued evolution, and several leading companies across other industries, the authors provide a detailed analysis of how and why these companies succeeded, they also explain why many companies have achieved only moderate success with Lean.

The book describes how companies can connect business strategy and superior value - an iterative, integrated process that relies on simultaneous engineering, linking strategy and vision.