This text presents theories on the evolution of technology, the effects that human choice has on this ®evolution, and what’s in store for us in the future. The author explains how communications media have been responsible for major developments in history and for profound changes in our day-to-day lives. He presents the argument that technology actually becomes more human. We see how information technologies are selected on the basis of how well they meet human needs and consider questions such as: why is email more like speech than print is?; and why didn’t the arrival of television destroy the radio?