What is the most honest thing you can say about yourself? How do you rate political advertising today? Do you think you have messed up anyone’s life by flogging off all of their work?

Art collector, gallery owner and founder of a global advertising agency, Saatchi is famously publicity-shy, a reluctant interviewee who never attends his own gallery openings, let alone anyone else’s. This book brings together his unflinching responses to questions he has been set over the last few years by leading journalists and critics as well as members of the public.

Whether the questions are related to art, advertising, money or his personal life, Saatchi answers them all with disarming and sometimes brutal frankness, creating an enlightening and entertaining first-hand account of the most influential art collector of our time.