The Balanced Scorecard: Translating Strategy into Action

Robert S. Kaplan,David P. Norton

The Balanced Scorecard: Translating Strategy into Action
Format
Hardback
Publisher
Harvard Business Review Press
Country
United States
Published
3 September 1996
Pages
336
ISBN
9780875846514

The Balanced Scorecard: Translating Strategy into Action

Robert S. Kaplan,David P. Norton

The Balanced Scorecard translates a company’s vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard–financial measures, customer knowledge, internal business processes, and learning and growth–offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

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