Learning how to analyze qualitative data by computer can be fun. That is one assumption underpinning this introduction to qualitative analysis, which takes account of how computing techniques have enhanced and transformed the field. The author provides a practical discussion of the main procedures for analyzing qualitative data by computer, with most of its examples taken from humour or everyday life. He examines ways in which computers can contribute to greater rigour and creativity, as well as greater efficiency in analysis. He discusses some of the pitfalls and paradoxes as well as the practicalities of computer-based qualitative analysis. The perspective of Qualitative Data Analysis is pragmatic rather than prescriptive, introducing different possibilities without advocating one particular approach. The result is a largely discipline-neutral text, which is suitable for arts and social science students and first-time qualitative analysts.