Eco-Business: A Big-Brand Takeover of Sustainability

Peter Dauvergne (University of British Columbia),Jane Lister (University of British Columbia)

Eco-Business: A Big-Brand Takeover of Sustainability
Format
Paperback
Publisher
MIT Press Ltd
Country
United States
Published
21 August 2015
Pages
204
ISBN
9780262528337

Eco-Business: A Big-Brand Takeover of Sustainability

Peter Dauvergne (University of British Columbia),Jane Lister (University of British Columbia)

Two experts explain the consequences for the planet when corporations use sustainability as a business tool.McDonald’s promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever seeks to achieve 100 percent sustainable agricultural sourcing by 2020. Walmart has pledged to become carbon neutral. Big-brand companies seem to be making commitments that go beyond the usual greenwashing efforts undertaken largely for public-relations purposes. In Eco-Business, Peter Dauvergne and Jane Lister examine this new corporate embrace of sustainability, its actual accomplishments, and the consequences for the environment. For many leading-brand companies, these corporate sustainability efforts go deep, reorienting central operations and extending through global supply chains. Yet, as Dauvergne and Lister point out, these companies are doing this not for the good of the planet but for their own profits and market share in a volatile, globalized economy. They are using sustainability as a business tool. Dauvergne and Lister show that the eco-efficiencies achieved by big-brand companies limit the potential for finding deeper solutions to pressing environmental problems and reinforce runaway consumption. Eco-business promotes the sustainability of big business, not the sustainability of life on Earth.

This item is not currently in-stock. It can be ordered online and is expected to ship in approx 4 weeks

Our stock data is updated periodically, and availability may change throughout the day for in-demand items. Please call the relevant shop for the most current stock information. Prices are subject to change without notice.

Sign in or become a Readings Member to add this title to a wishlist.