Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience

Y. Kusume,N. Gridley

Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience
Format
Hardback
Publisher
Palgrave Macmillan
Country
United Kingdom
Published
25 November 2013
Pages
235
ISBN
9781137369000

Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience

Y. Kusume,N. Gridley

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For brands to succeed in a competitive environment they need to build a ‘loving’ relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.

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