$35.00 – Paperback / Quercus Publishing Plc / United Kingdom
The Real Mad Men: The Remarkable True Story of Madison Avenue's Golden Age
In New York City in the late 1950s and the 1960s – the era and location of TV's Mad Men – advertising went through a revolution. In a booming market, a punchy and proud new workforce of younger, multi-ethnic writers and art directors gorged themselves on a vibrant and artistic social scene.
These pioneers were confident, driven and ambitious, they lived the three-martini life and worked the machine to their advantage. Also clever, creative and streetwise, they outclassed and outthought the old advertising establishment, implementing a new way of thinking and behaving which spread across the newspapers, magazines and TV screens of America and beyond.
The story of modern advertising starts here, with these real Mad Men – and women – of Madison Avenue who created the most radical and influential advertising ever, transforming the methods, practice and execution of the business. Their legacy still resounds in the industry today.
How did this golden age of advertising happen? It is a remarkable, inspiring story of creativity, ingenuity and larger than life personalities who made it up as they went along.
About the Author
For over 40 years Andrew Cracknell served as Executive Creative Director for major international agencies including FCB, WCRS, APL and Bates. He has been awarded top awards at D&AD, Campaign, BTAA and at Cannes Advertising Festivals, as well as sitting on juries everywhere from Glasgow to Nairobi. He writes regularly for Campaign magazine and the Financial Times on advertising and related subjects.
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