Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World

Bruce Philp

Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World
  • Format
  • Publisher
  • Country
  • Published
  • Pages
  • ISBN

Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World

Bruce Philp

Consumer Republic’s message begins with this single, inarguable truth: brands make corporations accountable. Expensive to create, essential to making money, and more public than anything else a corporation has or does, a brand is an enormously valuable and fragile asset to them. And we consumers have the power to make it worthless. With fascinating case examples, and a startling yet pragmatic argument, Bruce Philp dismantles the simplistic predator-prey narrative behind the anti-brand movement, confronts us with our real role in the system, and inspires us to make every dollar we spend count. To buy less, but demand better. To make meaningful choices instead of just easy ones. And then to speak up when we’re happy and when we’re not. Pin every one of these acts to a brand, and corporations will be forced to cooperate in making our way of life sustainable. Brands, says Philp, are the only leverage the average consumer has with which to make a company behave itself. Abandon them, and we’ll surrender our marketplace to scoundrels. Take control of them, and we can save the world.

This item is not currently in-stock. It can be ordered online and is expected to ship in 3-6 days

Our stock data is updated overnight, and availability may change throughout the day for in-demand items. Please call the relevant shop for the most current stock information. Prices are subject to change without notice.

Sign in or become a Readings Member to add this title to a wishlist.