$24.95 – Paperback book / Text Publishing / ISBN:9781921656019
The Decisive Moment: How The Brain Makes Up Its Mind
If you believe rational thought is the foundation of wisdom and that the best decisions are based on logic not emotion, think again.
Our decisions are products of an intricate mix of reason, intuition and emotion. If we relied on reason alone we’d be almost incapable of deciding anything at all.
The Decisive Moment tells the amazing story of what goes on in the brain when we make a decision. In lucid and accessible prose Lehrer presents cutting-edge neuroscience and sychological research. He uncovers the debate occurring between different parts of the brain when we face a choice—a debate we are almost always unaware of and often have no control over.
It’s a must read for anyone interested in the human mind and how scientific discovery changes the way we think about ourselves.
Jonah Lehrer
The Decisive Moment: How The Brain Makes Up Its Mind
$24.95 – Paperback book / Text Publishing
If you believe rational thought is the foundation of wisdom and that the best decisions are based on logic not emotion, think again.
Our decisions are products of an intricate mix of reason, intuition and emotion. If we ... Buy or find out more →
Proust Was A Neuroscientist
$20.95 – Paperback book / Houghton Mifflin
As Jonah Lehrer demonstrates in this sparkling debut, science is not the only path to knowledge. In fact, when it comes to understanding the brain, art got there first.Taking a group of nineteenth- and twentieth-century ... Buy or find out more →
The Decisive Moment: How The Brain Makes Up Its Mind
$34.95 – Trade paperback / Text Publishing
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut. But as scientists break open the mind's black box with the ... Buy or find out more →