$24.95 (Paperback book / Penguin / ISBN:9780141016405)
Purple Cow Transform Your Business By Being Remarkable
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers – Pricing, Promotion, Publicity – aren't working anymore. The golden age of advertising is over. It's time to add a new P – the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Newish And The Not So New Writing
Once Were Radicals: My Years As A Teenage Islamo Fascist
$26.99 (Paperback book / Allen & Unwin )
Why did a nice middle class Australian Muslim boy want to become a soldier for Islam? Irfan Yusuf tells his hilarious, irreverent story of growing up Muslim in the suburbs.
'My name is Irfan Yusuf, so anything I do will,... More »
Factory Girls Voices From The Heart Of Modern China
$35.00 (Trade paperback / Picador )
Factory Girls offers a previously untold story about the immense population of unknown women who work countless hours, often in hazardous conditions, to provide us with the material goods we take for granted. A book of g... More »
The Winter Vault
$32.99 (Trade paperback / Bloomsbury )
Egypt, 1964. The great temple at Abu Simbel must be rescued from the rising waters of the Aswan dam. Block by block it is to be dismantled and resurrected sixty metres higher. This most delicate and daunting of tasks is ... More »
Sisters Antipodes
$32.95 (Trade paperback / Allen & Unwin )
The Sisters Antipodes is a unique account of the intimate devastations of family betrayal, in equal measure unsettling and engrossing. When Jane Alison was a child, her family met another that seemed like its mirror: a f... More »
Purple Cow Transform Your Business By Being Remarkable
$24.95 (Paperback book / Penguin )
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind ... More »