The Guide To Ethical Supermarket Shopping 2010

The Ethical Consumer Guide has come out of a shared concern that many people although eager to make changes in their buying habits for the better, do not have access to information to make informed choices. The website and accompanying guides, provide information on companies and brands, drawing from existing sources. The information allows evaluation of the social and environmental impact of companies on the earth and our society, and gives insight into the ever-increasing concentration of company and brand ownership. The guide is specific to Australia. We hope that this ethical buying guide can allow people to not only make wiser choices in their purchases and open up a dialogue with companies, but also come to more fully understand the connection between how we act and what is going on in the world around us.

It is our aim to:

• inform shoppers of more ethical or less ethical choices in their buying
• empower people and create awareness about consumer power
• provide a means for consumers to give feedback to companies and government, and so encourage change

In doing this we seek to make all information:

• freely accessible
• transparent and well sourced
• easy to use for the everyday shopper